Join AppLovin for an invite-only, hands-on workshop. Learn how to grow your indie game from the industry experts and network with other developers. We'll teach you the detailed fundamentals on scaling, monetization, UA, and optimizing creatives. We'll end the day with a local Berlin activity, food, and drinks.
We are only opening 50 spots so request your invite now and we'll contact you to confirm your pass. If approved, you'll get a 2 night hotel stay and all event meals on us! Don't miss your chance to be a part of this exclusive workshop. Â
In a saturated mobile games market, is it possible to grow your business and remain true to yourself? In this panel we'll be speaking with both indie and established developers to learn how they found success by following their own paths. Subjects we'll be tackling include if or when you should take funding and common pitfalls. We'll hear unique stories from successful indie devs.  Â
1) Test. Improve. Repeat: How testing makes your game a continued success
For many indie developers, time and capital is at a minimum, so in this session we will discuss steps to quickly figure out if a game is worth your time and money and how to build a continuous game testing process in today's fast-paced landscape.
   — Daniel Tchernahovsky, AppLovinÂ
   — Nick Le, Lion Studios
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2) Spend Smart: How ad monetization can fuel your UA and still keep your game profitable
It may sound counterintuitive to put your precious ad dollars back into user acquisition, but we'll show you why you should and how effective UA will scale your profits.
   — Maria Golcz, AppLovinÂ
   — Tatyana Bogatyreva, Gram Games
    — Jane Anderson, Zeptolab
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3) Doubling Down: Using creative to monetize and influence your game design
The importance of good creatives cannot be overstated. In this session, we'll go over how to iterate, test, and measure the effectiveness of your ads.
   — Alice Guillaume, AppLovinÂ
   — Christian Calderon, Ketchapp
1) Master Monetization: Become an expert in monetizing your game
In a mature mobile games market, monetization best practices can change quickly. In this session, we’ll go over the state of ad monetization in mobile games, the strengths of each ad type, and how to test your new monetization strategies.
    — Carl Livie, AppLovin
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2) UA: Where in the world are all your users? How to grow your users and reach
User acquisition sounds intimidating to many developers, but there’s really nothing to be afraid of. This session will address common misconceptions about UA and how you can use it to drive more revenue. We’ll cover tips and tricks on how to optimize your UA strategy so that you can start making more money with your games.
   — Maria Golcz, AppLovin
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3) Optimizing Creatives: How to create kick-ass creatives for any budget
Creatives are more than just a way to monetize. They allow developers to connect with their audiences through storytelling. This session will go over market trends, how to leverage creatives, and will feature a couple of in-depth case studies. Â
   — Alice Guillaume, AppLovin
